Doctor Watson’s Phobia Factory

In the early decades of the twentieth century the discipline of psychology was still in its infancy, but beginning to make significant headway. Pioneering researchers were enthusiastically unraveling the human mind, and some were willing to go to alarming lengths to satisfy their curiosity. One such trailblazer was a behaviorist named John B. Watson. In 1919, his curiosity was aroused after observing a child who showed an irrational fear of dogs. Watson supposed that a shiny new human would not possess an inborn fear of domesticated animals, but if “one animal succeeds in arousing fear, any moving furry animal thereafter may arouse it.” In order to satiate his scientific appetite, he undertook a series of experiments at Johns Hopkins University to determine whether an infant could indeed be conditioned to fear cute-and-cuddly animals by associating them with scary stimuli. A couple decades earlier Pavlov’s notorious dogs had been conditioned to salivate at the sound of a bell; Watson hoped to expand